Beat 1 (0–2s)

• Shot Framing: Extreme close-up of coffee mug mid-pour, freeze-frame

• Sound Design: Coffee pour → hard vinyl scratch stop

• On-Screen Text: “I quit coffee for 7 days.”

• Named Dopamine Spike: Shock Interruption

• Voice Narration Script: “I stopped drinking coffee.”

Beat 2 (2–4s)

• Shot Framing: Smash cut to soda can cracking open

• Sound Design: Can crack amplified + bass hit

• On-Screen Text: “This replaced it.”

• Named Dopamine Spike: Curiosity Gap

• Voice Narration Script: “And replaced it with this.”

Beat 3 (4–7s)

• Shot Framing: Hand-held selfie, skeptical face

• Sound Design: Low heartbeat under ambient room tone

• On-Screen Text: “Apple Cider Vinegar soda.”

• Named Dopamine Spike: Contradiction Reveal

• Voice Narration Script: “Apple cider vinegar soda.”

Beat 4 (7–10s)

• Shot Framing: Calendar graphic slams in: DAY 1

• Sound Design: Digital stamp + ticking clock

• On-Screen Text: “Day 1”

• Named Dopamine Spike: Timeline Lock-In

• Voice Narration Script: “Day one felt… wrong.”

Beat 5 (10–13s)

• Shot Framing: Slumped posture at desk, fake yawn

• Sound Design: Low-frequency fatigue hum

• On-Screen Text: “No caffeine.”

• Named Dopamine Spike: Loss Aversion

• Voice Narration Script: “No caffeine. No boost.”

Beat 6 (13–16s)

• Shot Framing: Jump cut—eyes widen slightly

• Sound Design: Subtle riser

• On-Screen Text: “But no crash?”

• Named Dopamine Spike: Expectation Flip

• Voice Narration Script: “But also… no crash.”

Beat 7 (16–19s)

• Shot Framing: DAY 3 overlay, walking outside

• Sound Design: Footsteps + brighter ambience

• On-Screen Text: “Day 3”

• Named Dopamine Spike: Progress Signal

• Voice Narration Script: “By day three…”

Beat 8 (19–22s)

• Shot Framing: POV typing fast, steady hands

• Sound Design: Keyboard clicks synced to beat

• On-Screen Text: “Focus stayed flat.”

• Named Dopamine Spike: Stability Reward

• Voice Narration Script: “My focus stayed flat all day.”

Beat 9 (22–25s)

• Shot Framing: Side-by-side graphic: Coffee spike vs flat line

• Sound Design: Spike swoosh → smooth glide tone

• On-Screen Text: “No spike. No dip.”

• Named Dopamine Spike: Visual Proof

• Voice Narration Script: “No spike. No dip.”

Beat 10 (25–28s)

• Shot Framing: DAY 5 overlay, mirror selfie

• Sound Design: Subtle chime

• On-Screen Text: “Day 5”

• Named Dopamine Spike: Anticipation Ramp

• Voice Narration Script: “Day five surprised me.”

Beat 11 (28–31s)

• Shot Framing: Hand on stomach, slight nod

• Sound Design: Low pop + silence pocket

• On-Screen Text: “Gut felt calm.”

• Named Dopamine Spike: Relief Signal

• Voice Narration Script: “My gut felt calm.”

Beat 12 (31–34s)

• Shot Framing: DAY 7 slam, confident stance

• Sound Design: Bass hit + crowd murmur

• On-Screen Text: “Day 7”

• Named Dopamine Spike: Finality Trigger

• Voice Narration Script: “By day seven…”

Beat 13 (34–38s)

• Shot Framing: Coffee cup pushed out of frame

• Sound Design: Ceramic slide scrape

• On-Screen Text: “Didn’t miss coffee.”

• Named Dopamine Spike: Identity Shift

• Voice Narration Script: “I didn’t miss coffee.”

Beat 14 (38–42s)

• Shot Framing: ACV soda held close to lens

• Sound Design: Rising tension tone

• On-Screen Text: “Is this better…?”

• Named Dopamine Spike: Unresolved Question

• Voice Narration Script: “And now I’m questioning everything.”

Beat 15 (42–45s)

• Shot Framing: Abrupt cut mid-motion

• Sound Design: Hard audio cutoff

• On-Screen Text: “Would you try it?”

• Named Dopamine Spike: Abrupt Cliffhanger

• Voice Narration Script: “Would you?”