The Misframing The market thinks attribution is breaking because of privacy. That’s not true. Attribution is breaking because it was never structurally sound to begin with. Privacy didn’t break attribution. It removed the illusion that it ever worked cleanly. What...

The Misframing Most brands think Reddit is hostile. It’s not. It’s just intolerant of low-quality intent. The real issue isn’t the platform. It’s that brands import the wrong playbook. They bring: Promotion-first thinking Funnel logic Content distribution habits Reddit rejects...

Most creators are building content that never gets a chance The default belief is simple. If the video is good, it will perform. It won’t. Because the video is not the first system the viewer interacts with. The title is....